Pharrell Williams x adidas Originals – First Phase Released.
Pharrell Williams x Adidas Originals first phase available now.
Now, Adidas has unveiled the first two pieces from its collaboration with musician and producer Pharrell Williams, which launched in shops on Saturday, 20th. Three more product releases will follow in October, November and December.
The total collection will consist of a series of limited edition pieces with the draw on items from the sportswear brand’s collection of classic designs. The first two are a version of Adidas‘ Superstar track jacket in leather and the brand’s classic Stan Smith shoes, which will come in three colors: blue, red and black.
“The equal sign is the leitmotif of the collaboration’s logo,” said Adidas in an official statement about the logo for the collaboration. “Next to the Adidas Originals trefoil, two of the iconic three stripes transform into a bold equal sign with the third being the name of Pharrell Williams,” the brand explained further.
Adidas also said that the products in the collaboration would “revolve around Pharrell’s idea of equality,” but did not explain how this had been applied to the jacket and trainers.
Release Date: Available Now! – Store: www.adidas.com/pharrellwilliams
Adidas first announced its collaboration with Pharell at the beginning of this year, but is not the only brand to be working with the producer. In July, Pharrell unveiled a collection of clothing for G-Star RAW with fabrics made from materials, created using waste plastic collected from the sea.
At the moment it seems that everything the great producer/singer touches is meant to be very succesful. From his Oscar-winning ‘Happy’ song which turned into an anthem earlier this year, to multiple magazine covers. For sure one of the men of 2014.
Stay tuned for more. JafJaf!