Portuguese footballer Cristiano Ronaldo strips down to underwear for the new campaign of his CR7 underwear label. Step 1: Men's Health UK Issue September 2014 On the cover Cristiano poses topless in a pair of blue jeans. The waistband shows his CR7 underwear label. Step 2: CR7 underwear campaign Fall/Winter 2014 For the release of his new campaign the footballer models himself for the entire campaign. He shows the world again how well trained he is. CR7 was established in 2013 in collaboration with the Danish underwear manufacturer JBS Textile Group. The designs are developed together with New York-based designer Richard Chai. According to Ronaldo Chai has played an important part in the creation of the collection. The whole range is divided into four lines: Luxury, Fashion, Basic and Boys. You can find the complete collection here. JafJaf!
Hey everyone. The swedish happy people brand, Happy Socks has revealed its lookbook for Fall/Winter 2014. Wild paisleys, colorful polka dots, geometric triangles and fruit-themed pieces come together to bring some juicy contrasts to your feet. Newest shot in the bull's eye from the swedish makers is their jump into the underwear business for both men and women. Enjoy and discover all their new styles on their website now. Be happy. JafJaf!